SOLIDARITY FUND
CONTENT
A
To meaningfully fight the information war and get people vaccinated, The Solidarity Fund needed to find ways to influence, and garner trust.
Due to how differently, different people are influenced, a traditional approach to media was not going to do the job.
B
Media needed to take the reins.
Not only did we decide where things needed to be placed, but the lines had to be blurred between media and creative in order to get the right voices; to the right people, on the right channels; in the right ways.