CLOVER

Tropika Island of Treasure has been Clover’s hot property for many years.  But, importantly, how do we maintain and drive additional value with the same media budget year-on-year? Importantly media needed to maintain the advantage over the years by optimising the media elements.

Increased popularity and media ROI year on year. We thought out the box in terms of how we negotiate value, ultimately growing the discount each year from 58% in 2014 – 90% in 2022.