CLOVER

When two South African brands, Clover and FUTURELIFE®, joined forces to create a smart drink ‘of the future’, they know they needed t launch it in a memorable way.

Insight: FUTURELIFE® Smart Drink^TM

Is the first of its kind in the market, consisting of milk and FUTURELIFE® cereals. Its nutritional composition literally makes it a drink from the future.

Idea: We decided to fool the public with fake UFO sightings to create hype, followed by a UFO spaceship crash in the heart of Sandton, Johannesburg.

Sales exceeded expectations with product shortages in store and brand awareness soaring with over 18 million impressions using #UFOSA. Earned media was over R11 million and an ROI of 1:112.